Furniture rental business transformation into a convenient way of renting, Car everyone may have heard, but rent furniture you heard? Recently, a new channel format appears to rise in rental furniture industry. Furniture rental appearance, breaking the consumers' buying furniture, "a single consumption patterns. After the reporter interviewed found in furniture rental furniture marketing channel mode, you can put the long-term backlog in the warehouse "dead stock" to "live money." Revitalize the stock market in recent years to increase sales of furniture have also changed some of the development trend of similar appliances channels, many of the new stores will itself as brand management, while its sales of product brands and brand endorsement as backdrop, the importance of brand furniture show. However, no matter how to change the furniture store, now or in the furniture market channels "dealer + Marketplace + store" in the form mainly on sales can not form a fundamental revolution, it is always just the furniture industry, "United States" "Suning." Under such circumstances, it is foreseeable that in the future will surely be facing the furniture industry over-reliance on large furniture chain channels, and ultimately profits are eroded away channels situation. To "lease large chain" in the form of state home, you might break through this situation. According to the PRD furniture newspaper reporter, state pre-purchase home furniture rental furniture by manufacturers, on the one hand and revitalize the stock, the "dead stock" into a "live money" to speed up the flow of corporate assets; on the other hand increased marketing channels, sales and net income, reducing accounts receivable bad debt rate, rapid return of funds. In the terminal sales, the transition from selling products to rent products. Rapid return of money by leasing industry marketing agency Blue Chi Wei Zhang, chief adviser to the PRD furniture newspaper reporter said from the family to the enterprises, institutions, China backlog a large number of low utilization of home appliances, furniture, equipment, vehicles, tools and other equipment . According to statistics, as of the end of 2006 the country's industrial enterprises above the township cumulative stock of goods totaled 3.3276 trillion yuan, if coupled with national business, township enterprises inventory, its worth more than 7 trillion yuan. (Reprinted from the PRD PRD Furniture Furniture newspaper article 42) the development of the kind of lease is a "dead stock" becomes "live money" in an effective way, but also to mobilize the community a lot of idle property, swap places remaining, improve utilization rate, an important channel to maximize its use value. Furniture manufacturers, a multi-channel, customers can not only expand several times to improve the competitiveness of enterprises, but also by the leasing company to come forward RBI everything to satisfy end customers, such as short-term rental, leasing, rental outlets and other needs that he can devote to the production, improve the technological content and quality levels. Dealing with the leasing company can also return a one-time payment. This will not only enhance the customer's purchasing power, but also enhance the ability of enterprises to production capacity and market share. State House, President Jiang Hongwei PRD furniture newspaper reporter, said the state home terminal stores trading venue is not so much as it is to provide consumers with the highest-quality home environment a "dreamer" and "ideal family." General Chiang PRD furniture newspaper reporter said, the state is home to advocate green healthy home experience, selected furniture manufacturers must be big brands within the industry, especially in the environmental protection requirements of the State Environmental Certification of green products. Transition convenient way dependent on export orders Chinese foreign-led economic growth model, under the impact of the subprime crisis is very fragile. Expanding domestic demand, China's economy has become the inevitable choice to break inside and outside the predicament. Consumer Leasing huge room for growth. Has been engaged in the export of furniture enterprises, the only way to combat the current grim situation is rapidly achieve the transition to the domestic export. Principal Consultant blue Primus industry marketing agency Wei Zhang said that in the face of domestic sales market, the export business is still a man a gun, no goals, no direction. How to build a team, how to open up the market, how to create products such as these experiences are very scarce. In this case, if the borrow can successfully enter the rental market, the one can make use of a "commanding heights" in the sales terminal quickly enhance their brand recognition in the domestic market; most importantly, through this channel, to understand domestic consumer spending habits, the most economical way to participate in the construction of the domestic market. "Buy better to borrow, borrow than rent" In Germany, general household appliances shelf life of two years, but the lease can get 5 years warranty. 5 years, labor costs and product maintenance fee to be paid, by the dealer to pay, but also very cheap rental. German furniture traders Mam AG launched a year later, the furniture rental business for two years and three years period, renters pay only 10% of the price of furniture per year, the balance will be paid after the expiration of furniture to buy, or refund to the company. Abroad apartments, hospitals, schools have furniture rental service model. Today, major cities in the domestic consumer demand for furniture rental lot, furniture rental, rent part of the group of two or leasing of property investment, it is a good use of furniture options for resolving want to make good use of the furniture, but do not want too much spending, consumer installment or want home problems. Under the guidance of "mine is yours," and "buy inferior to borrow, borrow than rent," the concept of consumption, furniture rental has become a means of shrewd investment banking, which was given a safe haven, saving resources and money, Wealth leverage and other properties.